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How do web trackers work?

Web trackers require two modifications:

1) Add code into the destination page
2) Modify links in your email.

1) Add the following code into the destination web page you are tracking.  Insert this into the HTML, right before the </BODY> tag.

2) In your email, wherever you have a link to the above destination page, modify the link by appending the following:

You can optionally track unique visitors, by replacing the "userID" in the above link with a unique value for each recipient.  This can be their email address, or any other unique value.

Suppose the destination page you want to track is located at:

In your email, you would modify any hyperlinks to this page so they would be:

The image or text of your hyperlink itself does not have to change, just the hyperlink address needs to change.

See Also: How do email trackers work?
  What is the UID field in the tracker code, and how can I use it?
  Will visitors that aren't coming from my emails be counted by the web tracker? | Contact Us | About Us | Terms of Service | Privacy Policy